A Bright Spark
Your personal branding reflects your values, mission, and how you want to be perceived and engage with your customers. Add in some creativity with your logo ideas, palette and image guidelines, and define a cohesive and consistent way to communicate your visual brand identity as a graphic representation of your image.
Before looking at your personal branding or working on logo ideas, let’s first clarify the distinction between logos and branding.
A logo is a memorable and quick way to identify and visually represent your company and your message. A well-designed logo captures the spirit of your brand and whilst being original and adaptable for different mediums.
A brand is the emotion and experience around how a consumer feels when they interact with your business. It encompasses your message, your goals, your communication, and your customer service, resulting in a perceived personality. Your brand strategy should effectively combine your emotional and graphic branding to attract your target audience.
Call us for a no obligation chat. We can get your brand Digital.
ABN: 83 719 773 213
5/414 Lonsdale Street, Melbourne CBD 3000