MBS GYM Prahran


MBS GYM are a boutique gym offering fitness classes and personal training. They came to us for a new venture, HiiT Boxing. We developed a marketing strategy and created a completely new Brand MBS BOX to go to the marketplace.

Studio Digital were asked to create a brand that incorporated MBS GYM and boxing. MBS BOX was born. Dan Mastellotto worked with MBS GYM director to create the brand that will carry the new Hiit Boxing sessions for years. A social media strategy was developed incorporating the usage of Instagram and Facebook, direct-mail, EDM and in-house marketing campaigns beginning with the "Coming Soon" teaser campaign, following the full MBSBOX campaign, which had branded logos on the T-Shirts, boxing bags, gloves, wraps, towels.
As well as a heart rate monitor and a dedicated app for information and bookings. We're all thrilled with the results and believe me the sessions are hard!


On an ongoing basis we provide regular strategic advice, manage advertising campaigns, collateral production and update website content, including creation of landing pages, SEO, etc.




  • Marketing strategy
  • Photography
  • Image retouching
  • Art direction & Graphic design
  • Digital production
  • Video production
  • Facebook advertising
  • Website management
  • Print management
  • Campaign management



ABN: 83 719 773 213