One of the most popular strategies to draw customers from other sites to your own, is with web banner display adverts. Web banners connect with your potential customers and can increase the number of visitors to your site either by increase brand awareness or as a marketing communication for a new product, service or event.
Web banners can be delivered in multiple formats, such as static banners (JPG/PNG) or simple animation (GIF), however the most popular, and most versatile, format is animated HTML5. HTML5 web banners provide analytical data (ClickTags) that can tell you about your customers habits, PPC or Paid Per Click cross-channel campaigns for desktop, mobile and other devices allows you to create engaging, intelligent ads where animation is the focus, or combine in-banner video with other design elements or ad formats. These rich media formats are proven to increase conversions.
We can help you select the right type of banner for your needs and ensure we work with the Publisher or Media agency ad-server to meet technical specifications. Whether your banner ads are to be featured on an advertising network such as Google PPC or AdWords, social media sites like Facebook or Instagram, mobile apps, or third-party ad servers such as Sizmek or Double-Click, we can design, build and test your banner ads so that you can track your advertising spend and ROI through ad-tracker links. With our programmatic advertising partners, we can also create an online advertising strategy for your display ads to follow your ideal customer, further refining your target audience and honing your return on investment.
Click here to find out more about display banner advertising, programmatic advertising and integrating creative online advertising with targeted data, and how you can get greater insights and better results in how your audiences respond to and interact with your brand with your web display advertisements.
We began working in collaboration with another Ad agency on ME bank (Members Equity Bank) in early 2011, the initial campaign was only a small run, however after 3 years and many successful campaigns averaging 40 web banners per campaign the reach in audience was undeniable. We also gave the incorporated the ability to change interest rates live on the web across all web banners.
Melbourne Storm RLFC
During our 3-year contract period with the Melbourne Storm Rugby League Football Club, we collaborated with their primary agency to produce all Victorian and New Zealand Game Day digital and print content.
Each home game round we produced over 60 web banners and newspaper ads with social media graphics, web tiles and site wraps. Go Storm!
Mooney Valley Racing Club
We have had a long history with the Mooney Valley Racing Club, collaborating with the MVRC ad agency to produce animated HTML5 web banners.
Through NewsCorp Media topromote many rounds of special racing events with display ads, over-the-page banners (OTP), and programmatic advertising.
As digital partners to the lead advertising agency we created animated web banners for Care Super with brand ambassador Giaan Rooney. We had the opportunity to create informative and helpful animated web banners leading to a successful campaign for the Super fund.
Industry Super Funds
As digital parters to many Melbourne-based advertising agencies, Studio Digital was asked to help create many high-quality, animated web banner campaigns for some of Australia's top brands. One of these was Industry Super Funds where we collaborated on many digital campaigns.
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ABN: 83 719 773 213
Level 2, 49 Cubitt Street, Cremorne, VIC 3121
Located in the creative district of Cremorne.
Only 2 minutes walk from Richmond Station.